Marketing Planning Manager

Last Updated:
July 20, 2023

Job Description Overview

A Marketing Planning Manager job description involves strategizing, coordinating, and executing marketing initiatives to achieve business objectives. This involves analyzing market trends, researching competitor activities, conducting consumer research and devising marketing campaigns that engage customers and elevate brand recognition. A Marketing Planning Manager is responsible for identifying target audiences and developing personalized marketing approaches that resonate with them. They collaborate with marketing teams to ensure that effective marketing plans are executed, and constantly conduct performance analyses to identify areas for improvement. Communication with different departments and tracking marketing budgets are vital. A Marketing Planning Manager should possess excellent organizational, leadership, and communication skills, as well as wide-ranging knowledge of digital and traditional marketing practices. A bachelor’s degree in marketing or a related field is essential, and relevant experience is highly desirable. Join us today as a Marketing Planning Manager!

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Job Duties and Responsibilities

  • Develop strategic marketing plans to achieve business objectives and goals
  • Conduct market research to gather data on consumer behavior and preferences
  • Analyze sales and marketing metrics to identify areas for improvement and growth
  • Collaborate with cross-functional teams such as sales, product development, and finance to ensure alignment of marketing strategies with overall business objectives
  • Manage budgets and allocate resources effectively to maximize return on investment
  • Create and implement marketing campaigns across different channels and platforms
  • Monitor and track competitors' marketing activities and adjust strategies accordingly
  • Maintain brand identity and ensure consistency across all marketing efforts
  • Prepare and present reports on marketing performance and recommend actionable insights for continuous improvement

Experience and Education Requirements

To become a Marketing Planning Manager, you generally need a bachelor's degree in Marketing, Business, or a related field. Many employers also require several years of experience in marketing or advertising, especially in strategic planning and project management roles. You'll need to have a strong understanding of business analytics and be able to develop and implement marketing plans that align with company goals. Communication and leadership skills are crucial, as you'll collaborate with other teams and direct the work of marketing specialists. Keeping up with industry trends and emerging technologies is also important. Overall, a combination of education and experience can put you on the path towards a successful career as a Marketing Planning Manager.

Salary Range

As a Marketing Planning Manager, you can expect to earn a competitive salary in the Marketing industry, with plenty of room for growth and advancement opportunities. According to Indeed, the average salary for a Marketing Planning Manager in the United States is around $82,000 to $119,000 per year. This salary range can vary based on factors such as experience, location, and industry. For example, a Marketing Planning Manager working in the pharmaceutical industry may earn a higher salary than one in the retail industry.

In Canada, the average salary for a Marketing Planning Manager is around $90,000 CAD per year. In the United Kingdom, the average salary is around £45,000 to £60,000 per year. However, these numbers may vary based on location and experience.

Overall, the Marketing Planning Manager salary range can be lucrative and rewarding for those who have the right skills and experience. With the right education and certifications, you can expect to earn a competitive salary in this field.


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  • Glassdoor:,26.htm

Career Outlook

The career outlook for a Marketing Planning Manager looks promising over the next 5 years. According to the Bureau of Labor Statistics, the marketing industry is projected to grow 8% from 2018 to 2028, which is faster than the average for all occupations. This means a higher demand for marketing professionals, including Marketing Planning Managers. Companies are looking for professionals to analyze trends, develop marketing strategies, and manage budgets to maximize profits. With the growth of digital marketing, Marketing Planning Managers must stay up-to-date with the latest technology and social media. Therefore, it is essential to have a bachelor's or master's degree in marketing or a related field. Overall, the career opportunities for a Marketing Planning Manager look promising in the coming years.

Frequently Asked Questions (FAQ)

Q: What does a Marketing Planning Manager do?

A: A Marketing Planning Manager is responsible for developing marketing strategies that align with the company's goals and objectives. They provide insights to marketing campaigns, define target audience segments, evaluate market trends, and monitor the competition.

Q: What skills are required to become a Marketing Planning Manager?

A: To become a Marketing Planning Manager, you must possess strong analytical skills, excellent communication, and interpersonal skills, advanced knowledge of marketing concepts, and extensive experience in market analysis.

Q: What are the educational qualifications for a Marketing Planning Manager?

A: Typically, a bachelor's degree in business, marketing, or a related field is required for a Marketing Planning Manager position. Having a master's degree in business administration (MBA) or marketing is also preferred.

Q: What is the role of a Marketing Planning Manager in budgeting?

A: The Marketing Planning Manager has the responsibility of developing and managing the marketing budget. They allocate funds to specific campaigns, analyze ROI, monitor expenses, and make changes to the budget as needed.

Q: What are the future career opportunities for a Marketing Planning Manager?

A: As a Marketing Planning Manager gains experience, there are multiple career opportunities such as Director of Marketing, Chief Marketing Officer (CMO), or Business Development Manager. With their skills, they can also venture into market research, advertising, or branding.

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