NBA Director of Community Relations

Last Updated:
July 18, 2023

Job Description Overview

The NBA Director of Community Relations job description involves fostering positive relationships within the local community. This position requires developing and implementing programs that will support the NBA's commitment to social responsibility. A Director of Community Relations should be able to create and manage successful partnerships with local organizations and non-profits to promote outreach initiatives, volunteer work, and community engagement.

Key responsibilities include coordinating charity events, community outreach programs, and public service campaigns. The director should establish and maintain relationships with fans, local businesses, and government entities. Moreover, this job requires excellent communication skills, proficient project management, and leadership skills to lead a team of employees.

A successful NBA Director of Community Relations should be passionate about giving back to the community and improving people's lives. The ideal candidate should possess at least a bachelor's degree in communications, marketing, public relations or any relevant field. Therefore, this position requires a person with excellent interpersonal skills, creativity, flexibility, and attention to detail to oversee these initiatives successfully.

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Job Duties and Responsibilities

  • Works to connect the NBA team with community and charitable organizations.
  • Organizes events and initiatives to support causes such as education, health, and social justice.
  • Develops relationships with local leaders and nonprofits to ensure the team is meeting community needs.
  • Collaborates with players, coaches, and staff to create meaningful impact in the community.
  • Manages volunteer programs and encourages team members to get involved in community service.
  • Oversees sponsorships and partnerships with community organizations.
  • Represents the team at community events and in media interviews.
  • Communicates the team's community efforts through social media, press releases, and other channels.
  • Manages budgets and fundraising initiatives for community programs.
  • Works closely with marketing and communications teams to promote the team's brand through community involvement.

Experience and Education Requirements

To get a job as an NBA Director of Community Relations, you usually need a mix of education and experience. A bachelor's degree in sports management, communications, marketing, or a related field is typically required. In addition, you need several years of experience working in community relations or public relations within the sports industry. It's also important to have strong communication and organizational skills, as well as a passion for community outreach and social responsibility. You may be responsible for arranging community events, working with local charities, and developing programs to support the community. Overall, the job requires a combination of education, experience, and a dedication to promoting positive social impact in the community.

Salary Range

A NBA Director of Community Relations salary range can vary depending on the team, location, and experience. In the United States, Glassdoor reports an average salary range of $71,000 to $100,000 per year, with additional bonuses and benefits. However, this can also depend on the market size and success of the team. For example, The Houston Rockets' Director of Community Relations earns $90,000-$120,000, and the Milwaukee Bucks' Director of Community Relations earns approximately $70,000. While data on this specific role can be limited, a similar position in the NFL, Director of Community Relations and Charity, has a reported salary range of $75,000 to $125,000. 


  • Glassdoor: NBA Director of Community Relations Salaries
  • Houston Rockets Employee Salary Information
  • Milwaukee Bucks Employee Salary Information

Career Outlook

If you're interested in a career as an NBA Director of Community Relations, the outlook over the next five years appears to be quite positive. As more NBA teams recognize the value of community engagement and social responsibility, the demand for creative, highly-skilled professionals in this area is growing. The job involves working closely with players and coaches to develop community outreach initiatives, promoting education, physical fitness, and social justice programs. The NBA has invested heavily in expanding its global reach and this will create additional opportunities for community relations professionals. According to the Bureau of Labor Statistics, employment in the sports management field is projected to grow 10% from 2016 to 2026. This presents an excellent opportunity for aspiring professionals looking to make a difference in their communities while enjoying a dynamic, exciting career in the sports industry.

Frequently Asked Questions (FAQ)

Q: What does an NBA Director of Community Relations do?

A: An NBA Director of Community Relations connects their organization with local communities by organizing events and programs that promote goodwill through charity and social responsibility.

Q: What kind of experience do I need to become an NBA Director of Community Relations?

A: NBA Directors of Community Relations typically have at least a bachelor's degree in marketing or a related field, as well as experience in community outreach and event planning.

Q: What are some of the key responsibilities of an NBA Director of Community Relations?

A: Some key responsibilities of an NBA Director of Community Relations include designing programs that build strong relationships between the organization and local communities, coordinating volunteers for events and initiatives, and collaborating with other organizations to amplify the impact of the community relations efforts.

Q: What are important qualities for someone in this position to have?

A: Strong interpersonal skills, excellent communication abilities, creativity, and a high level of personal integrity are all qualities that are essential for an NBA Director of Community Relations to possess.

Q: How important is community involvement to NBA teams?

A: Community involvement is a top priority for NBA teams, as it builds a sense of goodwill and fosters positive relationships with fans and local communities, helping to create long-lasting partnerships that benefit everyone involved.

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