SEO Content Strategist

Last Updated:
July 20, 2023

Job Description Overview

The SEO Content Strategist job description involves planning, creating, and executing content that is optimized for search engines. As an SEO Content Strategist, you will analyze data and research keywords, ensuring that your content is geared towards your target audience. Your main goal is to generate traffic, increase engagement, and improve website ranking on search engines, such as Google. You will need to have a deep understanding of SEO, content marketing, and social media, as well as strong research and writing skills.

Your day will involve crafting compelling and original content, researching trending topics and keywords, optimizing page titles, descriptions, and structure, and collaborating with other teams, such as graphic designers or social media experts. As an SEO Content Strategist, you should have a passion for creating engaging content that is both informative and entertaining, and you should be comfortable with analytics tools and SEO software. If you enjoy adapting to changing trends and data-driven optimization, the SEO Content Strategist job description might be right for you.

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Job Duties and Responsibilities

  • Conduct keyword research and analysis to identify target keywords
  • Develop and implement a content strategy that aligns with business goals and integrates SEO best practices
  • Write and revise website copy that is optimized for search engines and engages readers
  • Optimize existing content on the website to increase visibility and drive more traffic
  • Collaborate with marketing team to ensure consistency in brand messaging across all channels
  • Stay up-to-date with industry trends and best practices to continuously improve SEO strategy
  • Analyze website data and use insights to refine content and SEO strategy
  • Create and manage a content calendar to ensure regular website updates
  • Monitor website rankings and optimize content as needed to improve search engine positions.

Experience and Education Requirements

To land a job as an SEO Content Strategist in the Marketing industry, you typically need a mix of education and experience. First and foremost, you should have a degree in Marketing, Communications, English, or a related field. It's also helpful if you have experience working in Marketing or SEO (Search Engine Optimization). On the experience side, having a strong background in digital marketing techniques, content creation, and data analysis can make you stand out to potential employers. It's also beneficial if you have knowledge of web design, user experience, and social media marketing. Overall, a combination of education and experience in these areas can help you become a successful SEO Content Strategist.

Salary Range

Are you curious about the salary range for an SEO Content Strategist in the Marketing industry? In the United States, the expected salary range is between $45,000 and $105,000 annually, depending on experience and location. According to Glassdoor, the national average for an SEO Content Strategist is around $65,000 per year.

In other countries, the salary range for an SEO Content Strategist may differ. For example, in Canada, the salary range is between C$44,000 and C$87,000 annually, while in Australia, the range is between AU$50,000 and AU$110,000 per year.


  1. Glassdoor:,22.htm
  2. PayScale:
  3. Indeed:

Career Outlook

A career as an SEO Content Strategist in the Marketing industry is rapidly growing and shows no signs of slowing down in the next 5 years. According to the Bureau of Labor Statistics, job outlook for a digital marketing specialist, which includes SEO Content Strategists, is expected to grow 10% from 2016 to 2026, much faster than the average for all occupations. With companies increasing their online presence, there is a constant need for skilled SEO Content Strategists who can help create effective content strategies that drive traffic and conversions. As technology continues to evolve, so does the importance of SEO Content Strategists in the marketing industry. Companies that want to stay competitive and visible online will continue to rely on these experts, making it a stable and lucrative career choice.

Frequently Asked Questions (FAQ)

Q: What is a SEO Content Strategist?

A: A SEO Content Strategist is a digital marketing professional who specializes in developing content strategies that improve a website's rankings on search engines.

Q: What does a SEO Content Strategist do?

A: A SEO Content Strategist researches and analyzes website traffic data to develop content that helps drive traffic to a website. They also optimize existing web pages to increase visibility and develop strategies for content promotion.

Q: What skills are necessary for a SEO Content Strategist?

A: A SEO Content Strategist should have excellent writing and editing skills, knowledge of SEO best practices, and the ability to analyze data and think strategically. They should also be familiar with content management systems and marketing automation tools.

Q: What kind of education or training is required for a SEO Content Strategist?

A: A bachelor's degree in marketing, communications, or a related field is often required for a SEO Content Strategist. Additional training or certifications in areas such as SEO, content marketing, or digital marketing can also be helpful.

Q: What are some common tools used by SEO Content Strategists?

A: SEO Content Strategists use a variety of tools to help them analyze website traffic data, optimize web pages, and promote content. Some common tools include Google Analytics, SEMrush, Ahrefs, and Moz.

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