Advertising Sales Manager

Industry:
Marketing
Last Updated:
July 20, 2023

Job Description Overview

An Advertising Sales Manager job description involves designing and executing marketing strategies to increase sales and drive revenue for advertising campaigns. They work with a team of sales representatives to meet sales targets and negotiate advertising contracts with clients. They are also responsible for analyzing market trends and creating advertising material that resonates with the target audience. Communication skills are key in this role, as advertising sales managers need to nurture relationships with clients and work with a variety of departments, such as creative teams, finance, and operations. This job requires a bachelor's degree in marketing, business, or a related field, as well as several years of experience in sales, preferably in the advertising industry. An advertising sales manager should be tech-savvy, data-driven, and adept at handling high-pressure situations.

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Job Duties and Responsibilities

  • Meeting with clients to understand their advertising needs and goals
  • Developing and executing advertising sales strategies
  • Managing a team of sales representatives to achieve sales targets
  • Building and maintaining relationships with clients, advertising agencies, and media companies
  • Preparing sales presentations and proposals for clients
  • Analyzing market and industry trends to identify new advertising opportunities
  • Negotiating advertising rates and contracts with clients and media companies
  • Ensuring that advertising campaigns meet client expectations and deadlines
  • Monitoring and reporting on the effectiveness of advertising campaigns
  • Managing advertising budgets and expenses to ensure profitability.

Experience and Education Requirements

To become an Advertising Sales Manager, you usually need a combination of education and work experience. Most employers look for a Bachelor's degree in Marketing, Business Administration or related fields like Communications or Public Relations. However, some firms may accept candidates with a high school diploma or equivalent if they have significant sales experience in the industry.

Having prior experience in advertising or marketing is vital for this role; employers often want at least three to five years of experience working in a sales position or related field. It is also essential to have good communication skills, be tech-savvy, knowledgeable about digital and traditional advertising, and have strong analytical skills to evaluate market trends and sales data. With these skills, you can succeed in a dynamic field like advertising sales management.

Salary Range

If you're wondering about the "Advertising Sales Manager salary range" in the Marketing industry, the average salary in the United States is around $83,000 per year, according to glassdoor.com. This amount can vary depending on location, experience, and the specific company. For example, in New York City, the average salary for an Advertising Sales Manager is around $103,000 per year. In other countries, such as the United Kingdom and Canada, the average salary for this position is around £40,000 and C$66,000, respectively. However, keep in mind that these amounts can also vary based on location and experience. So if you're looking to pursue a career as an Advertising Sales Manager, make sure to do your research and negotiate your salary based on your market value. 

Sources:

  • https://www.glassdoor.com/Salaries/advertising-sales-manager-salary-SRCH_KO0,25.htm 
  • https://www.payscale.com/research/US/Job=AdvertisingSalesManager/Salary 
  • https://www.reed.co.uk/salary/advertising-sales-manager-salary

Career Outlook

The career outlook for an Advertising Sales Manager in the Marketing industry over the next five years is positive. According to the Bureau of Labor Statistics, employment of advertising, promotions, and marketing managers is projected to grow 10 percent from 2016 to 2026, faster than the average for all occupations. As companies continue to expand globally, the need for advertising sales managers to market their products and services in different regions will increase. These managers will focus on developing promotional materials and increasing sales, making them valuable assets to the marketing industry. Additionally, the ongoing shift to digital advertising and social media marketing will create new opportunities for Advertising Sales Managers to showcase their skills.

Source: https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm

Frequently Asked Questions (FAQ)

Q: What does an Advertising Sales Manager do?

A: An Advertising Sales Manager is responsible for leading a team of sales professionals and managing the sale of advertising space or time in various media outlets such as television, radio, print, and online to businesses and organizations.

Q: What are the primary qualifications required for this job?

A: A bachelor's degree in marketing, advertising, or a related field, along with several years of experience in sales or advertising, is typically required. Excellent communication and leadership skills are also necessary for success in this role.

Q: What strategies do Advertising Sales Managers use to increase sales?

A: Advertising Sales Managers use a variety of strategies, such as identifying potential clients, creating and maintaining relationships with clients, negotiating contracts, setting sales goals, and developing pricing strategies.

Q: What are the typical work hours for an Advertising Sales Manager?

A: Advertising Sales Managers typically work full-time, often more than 40 hours per week, and may need to travel regularly for client meetings or conferences.

Q: What is the salary range for an Advertising Sales Manager?

A: The salary range for an Advertising Sales Manager varies based on experience, location, and company size, but the median annual salary is around $124,000. Top earners can make over $200,000 per year.


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