Brand Identity Manager

Last Updated:
July 20, 2023

Job Description Overview

Are you interested in a career in marketing? A Brand Identity Manager job description may be the perfect fit for you! As a Brand Identity Manager, your primary responsibility is ensuring a company's brand is consistent across all marketing channels. This involves maintaining and promoting the brand's values, voice, and visual identity.

Day-to-day tasks include overseeing the design of logos and packaging, creating social media content, and collaborating with other departments to develop marketing campaigns. You'll also work closely with the sales team to ensure the brand identity enhances product sales.

To be a successful Brand Identity Manager, you'll need a strong creative eye and excellent project management skills. A bachelor's degree in marketing, graphic design, or a related field is essential. If you're passionate about branding and have a keen eye for detail, apply for a Brand Identity Manager job today!

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Job Duties and Responsibilities

• Develop and maintain brand guidelines for consistent visual and verbal identity

• Conduct market research to understand target audience and competitive landscape

• Collaborate with cross-functional teams to ensure brand alignment across all touchpoints

• Oversee the production and implementation of brand collateral such as packaging, advertising, and website design

• Manage brand image and reputation through public relations and crisis management strategies

• Monitor and analyze brand performance metrics to identify areas for improvement

• Stay current with industry trends and best practices to continuously evolve brand strategy

• Work with external vendors and agencies to execute brand campaigns and initiatives

• Advocate for the brand internally and externally, ensuring brand messaging is consistent across all channels.

Experience and Education Requirements

To be a Brand Identity Manager in the Marketing industry, you usually need a college degree. A Bachelor's degree is enough, but some employers may prefer a Master's degree in Marketing or Communications. You also need some work experience in branding, advertising or marketing. It is important to have strong communication skills, creativity and analytical ability. Good knowledge of social media and digital marketing is a plus. Being a good team player and having excellent project management skills is also important. Some organizations may require experience in graphic design or copywriting. Overall, having a combination of education and work experience is crucial to becoming a successful Brand Identity Manager in the Marketing industry.

Salary Range

Brand Identity Manager salary range in the Marketing industry varies depending on experience, industry, and location. According to Glassdoor, the average base salary for a Brand Identity Manager in the United States is around $81,000 per year, with a range of $56,000 to $120,000 per year. In the UK, the average salary for a Brand Identity Manager is around £45,000 per year, according to

In general, Brand Identity Managers with more experience and skills in brand strategy, design, and marketing can expect to earn higher salaries. Those working in industries such as fashion, retail, and consumer goods may also earn higher salaries.


  • Glassdoor - Brand Identity Manager Salaries
  • - Brand Identity Manager jobs and salaries

Career Outlook

The career outlook for a Brand Identity Manager in the Marketing industry looks bright and is expected to grow over the next 5 years. According to the Bureau of Labor Statistics, employment of marketing managers is projected to grow 8% from 2018 to 2028, faster than the average for all occupations. With the rise of social media and e-commerce, companies are increasingly concerned about maintaining their brand image by developing a strong brand identity. This requires the expertise of a Brand Identity Manager, who is responsible for creating and implementing a cohesive brand strategy across all platforms. As a result, demand for Brand Identity Managers is likely to increase, providing many job opportunities in the field.

Frequently Asked Questions (FAQ)

Q: What does a Brand Identity Manager do?

A: A Brand Identity Manager oversees the development and maintenance of a company’s brand. They ensure that all visual aspects of a brand – from the logo to the font and colors – are consistent and effectively represent the company’s values and products.

Q: What skills does a Brand Identity Manager need?

A: A Brand Identity Manager needs to have strong communication skills, a deep understanding of branding principles, design skills, and creativity. They also need to be highly organized and able to work well under tight deadlines.

Q: What industry sectors utilize Brand Identity Managers?

A: Brand Identity Managers can be found in any industry that uses branding as a tool for reaching customers. This includes consumer goods, services, healthcare, and technology.

Q: What is the role of a Brand Identity Manager in a company’s marketing strategy?

A: The Brand Identity Manager is responsible for ensuring that all aspects of a company’s brand align with its overall marketing strategy. This involves working closely with other members of the marketing team to develop cohesive, effective messaging and campaigns that reflect the company’s brand.

Q: What is the job outlook for a Brand Identity Manager?

A: The job outlook for Brand Identity Managers is promising, as more companies are recognizing the importance of branding and investing in this area. The Bureau of Labor Statistics projects that employment in marketing management will grow 10 percent by 2026.

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