Digital Marketing Strategist

Last Updated:
July 20, 2023

Job Description Overview

A Digital Marketing Strategist is a skilled professional who specializes in designing effective marketing campaigns for businesses in the digital realm. In today's digital age, businesses need a strong online presence to attract customers, and that's where the digital marketing strategist comes into play. Their job is to develop strategies that help businesses attract, engage, and convert customers online. 

Digital marketing strategists use a variety of tools to achieve their goals, such as SEO, PPC, social media, email marketing, and content marketing. They also conduct market research to identify potential customers and study the competition to stay ahead of the game. With their expertise in data analytics, they can gather insights and measure the success of marketing campaigns. 

In summary, a digital marketing strategist job description involves developing and executing marketing plans that increase brand awareness, drive sales, and achieve business objectives in the digital space.

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Job Duties and Responsibilities

  • Develop and execute effective digital marketing strategies to drive leads and sales.
  • Conduct research and analysis to identify industry trends and customer behaviors.
  • Optimize website content and user experience to improve organic search rankings.
  • Manage and optimize online advertising campaigns across multiple platforms.
  • Measure and report on the performance of digital marketing campaigns.
  • Collaborate with other marketing teams to ensure consistent messaging and branding.
  • Stay up to date on digital marketing trends and new technologies.
  • Create and manage content marketing initiatives, including blog posts, videos, and social media.
  • Build and maintain strong relationships with key stakeholders and partners.
  • Drive traffic and generate leads through email marketing campaigns.

Experience and Education Requirements

To get a job as a Digital Marketing Strategist, you usually need to have both education and experience in marketing. This means you should have a degree in marketing or a related field like advertising, communication, or business. You should also have some work experience in marketing, especially in digital marketing. This could include working with social media, email marketing, SEO, PPC, or other digital marketing tools. You should have strong analytical and creative skills, as well as excellent communication and teamwork skills. Some employers might also require certifications in specific digital marketing areas like Google Analytics or HubSpot. With the right education and experience, you can be a successful Digital Marketing Strategist in the marketing industry!

Salary Range

A Digital Marketing Strategist salary range can vary greatly depending on factors such as experience, location, and industry. In the United States, the average salary for a Digital Marketing Strategist is around $70,000 to $80,000 per year, according to Glassdoor. However, those with more experience and in larger cities such as New York or San Francisco can expect to earn upwards of $100,000 annually.

In other countries, the range can differ as well. In the United Kingdom, the average salary for a Digital Marketing Strategist is around £40,000 to £50,000 per year. In Canada, the range is around CAD$55,000 to CAD$80,000 per year.

It's important to note that these ranges are simply averages and may not reflect an individual's specific salary. Factors such as education, certifications, and skills can also impact a Digital Marketing Strategist's salary.


  • Glassdoor:,30.htm
  • Indeed:
  • PayScale:

Career Outlook

The career outlook for a Digital Marketing Strategist in the Marketing industry over the next 5 years looks very promising. According to the Bureau of Labor Statistics, employment for advertising, promotions, and marketing managers is projected to grow by 10% from 2019 to 2029, which is faster than the average for all occupations.

As the world continues to shift towards digital marketing, companies are increasingly seeking to hire digital marketing strategists to help grow their businesses online. In fact, a recent report published by LinkedIn showed that digital marketing is one of the top 10 most in-demand skills globally, making digital marketing strategists even more valuable in the job market.

In conclusion, the career outlook for a Digital Marketing Strategist is growing, with projected job growth higher than the average for all occupations. As businesses continue to focus on their online presence, the demand for digital marketing strategists will only continue to rise.

Frequently Asked Questions (FAQ)

Q: What does a Digital Marketing Strategist do?

A: A Digital Marketing Strategist plans and executes marketing campaigns using digital channels such as social media, email, and website advertising.

Q: What skills are required to become a Digital Marketing Strategist?

A: To be a successful Digital Marketing Strategist, you need excellent communication skills, knowledge of marketing principles, proficiency in digital marketing tools, and a creative approach to problem-solving.

Q: What does a typical day for a Digital Marketing Strategist look like?

A: A typical day for a Digital Marketing Strategist includes monitoring and analyzing campaign results, researching new trends, creating and executing marketing strategies, and collaborating with other marketing team members.

Q: What education is required to become a Digital Marketing Strategist?

A: A bachelor's degree in marketing, communications, or a related field is typically required to become a Digital Marketing Strategist. However, gaining practical experience through internships or entry-level positions may also be helpful.

Q: What are the career prospects for a Digital Marketing Strategist?

A: With the growth of digital marketing, the need for Digital Marketing Strategists is expected to increase in the coming years. There may be advancement opportunities to higher-level positions such as Marketing Director or Brand Manager.

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