Digital Marketing Strategist

Last Updated:
July 20, 2023

Job Description Overview

A Digital Marketing Strategist is responsible for creating and implementing effective online marketing strategies that will increase brand awareness and generate revenue for a company. In this Digital Marketing Strategist job description, the role entails analyzing market trends and customer behavior to develop campaigns that will target specific audiences. The strategist will need to have a strong understanding of various digital channels such as search engine optimization (SEO), social media, email, and content marketing. Identifying and tracking key performance indicators (KPIs), such as website traffic and conversion rates, is essential to gauge the success of these campaigns. A Digital Marketing Strategist must be proficient with analytics tools, stay up-to-date with the latest industry trends, and be creative enough to find fresh ways to engage audiences. This Digital Marketing Strategist job description emphasizes the importance of developing and executing a comprehensive digital marketing plan to achieve business objectives.

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Job Duties and Responsibilities

  • Develop a digital marketing plan to promote products or services.
  • Use data analytics to analyze trends and develop customer personas to target specific audiences.
  • Use various digital platforms and channels such as social media, email, and website to reach customers.
  • Develop and implement SEO tactics to improve search engine rankings.
  • Measure the success of digital marketing campaigns and fine-tune strategies based on metrics.
  • Collaborate with other departments, such as sales and creative, to ensure cohesive messaging and branding.
  • Stay up-to-date with digital marketing trends and emerging technologies.
  • Manage digital marketing budget and optimize spending.
  • Create engaging content, including social media posts, blog articles, and email campaigns.
  • Engage with customers through various digital channels, responding to inquiries and encouraging feedback.

Experience and Education Requirements

To become a Digital Marketing Strategist, most employers require a Bachelor's degree in marketing, advertising, or a related field. It's also important to have some experience in digital marketing, social media, and Google Analytics. Familiarity with SEO, PPC advertising, and marketing automation tools are also highly valued skills in the industry. Additionally, a portfolio of successful campaigns can help you stand out. Ongoing learning is important, so staying up-to-date with the latest trends, tools, and techniques is essential to succeed in this field. Being creative, analytical, and having strong communication skills are also critical to succeed in this role.

Salary Range

Digital Marketing Strategist salary range typically falls between $50,000 and $100,000 annually in the United States, according to Glassdoor. The median salary for this position is $69,473. However, salary packages can vary based on company size, industry, location, and experience level. For instance, Digital Marketing Strategists in San Francisco can earn 23% higher than the national average. In other countries, like the United Kingdom, the average salary for a Digital Marketing Strategist is £33,500 or $45,000 annually, according to Payscale. Meanwhile, in Australia, the median salary for this role is AUD 78,000 or $60,000 annually, according to SEEK.


  • Glassdoor:,29.htm
  • Payscale:
  • SEEK:

Career Outlook

Digital marketing strategists are in high demand and their career outlook in the marketing industry is very promising over the next 5 years. According to the U.S. Bureau of Labor Statistics, the employment of marketing managers is expected to grow by 10 percent from 2016 to 2026, faster than the average for all occupations. This indicates the need for professionals who can develop and implement effective digital marketing strategies to grow businesses. Additionally, the increasing importance of digital marketing across industries is fueling the demand for experts in this field. So, the career prospects for digital marketing strategists are looking bright with plenty of opportunities for growth and advancement.

Frequently Asked Questions (FAQ)

Q: What is a Digital Marketing Strategist?

A: A Digital Marketing Strategist is a person who plans and executes marketing campaigns to promote products or services online. They use digital channels such as social media, email, and search engines to communicate with customers, generate leads, and increase brand awareness.

Q: Why is Digital Marketing important?

A: Digital Marketing is important because more and more people are using the internet to make purchasing decisions. By ensuring that your marketing campaigns are visible and engaging across different digital channels, you can increase your brand's visibility and reach.

Q: What skills do I need to become a Digital Marketing Strategist?

A: To become a Digital Marketing Strategist, you need to have strong analytical skills, be able to work with data, understand online trends and user behavior, and have a creative mindset to design compelling campaigns. Communication and project management skills are also essential.

Q: What are the key responsibilities of a Digital Marketing Strategist?

A: The key responsibilities of a Digital Marketing Strategist include developing and implementing digital marketing campaigns, analyzing data to measure success, identifying new opportunities for growth, and collaborating with other stakeholders to meet business goals.

Q: How do I start a career as a Digital Marketing Strategist?

A: To start a career in Digital Marketing, you can pursue a degree in marketing or a related field, get certified by taking courses in Digital Marketing, and gain practical experience through internships or entry-level positions. You can also develop skills on your own by reading industry blogs, attending conferences, and practicing with real-world projects.

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