Sales Promotion Manager

Last Updated:
July 20, 2023

Job Description Overview

A Sales Promotion Manager job description involves creating and executing marketing campaigns that encourage customers to buy products or services. The main goal is to boost sales and revenue. The Sales Promotion Manager coordinates with other departments to plan promotions and events, creates advertising materials, and negotiates contracts with vendors. They conduct market research to identify the target audience and develop strategies to engage them. Additionally, the Sales Promotion Manager is responsible for measuring the success of promotions and making improvements to future campaigns. This job requires strong analytical, communication and organizational skills. A bachelor's degree in marketing, advertising or a related field is usually required. Candidates with previous experience in sales, marketing or promotions are preferred. Successful Sales Promotion Managers are creative thinkers who can develop compelling promotion ideas while managing tight deadlines and budgets.

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Job Duties and Responsibilities

  • Develop and implement promotional campaigns to increase product visibility and sales.
  • Collaborate with internal teams, such as advertising and product development, to ensure cohesive brand messaging and effective promotional strategies.
  • Analyze sales data and market trends to identify opportunities and make data-driven decisions on promotional activities.
  • Manage budgets and timelines for promotional campaigns, ensuring activities are completed on time and within budget limitations.
  • Work with external vendors, such as print and digital advertising companies, to execute promotions and negotiate pricing.
  • Plan and execute events, such as in-store promotions and product launch events, to increase brand awareness and drive sales.
  • Develop and maintain relationships with key industry influencers and partners to increase brand visibility and credibility.
  • Monitor and report on promotional campaign success, providing insights and recommendations for future activities.

Experience and Education Requirements

To become a Sales Promotion Manager in the Marketing industry, you usually need some education and experience. You typically need a Bachelor's degree in Marketing, Advertising, Business, or a related field. A Master's degree can be beneficial too. Some employers may also ask for certifications from organizations like the Promotional Marketing Association. 

Experience is equally important. You typically need at least 5 years of experience in marketing or advertising to become a Sales Promotion Manager. Experience in sales promotions, marketing strategy, event management, project management, budgeting, negotiating, and customer service can be advantageous. Strong communication, leadership, and organizational skills are also important.

Overall, a combination of education and relevant work experience can help you land a job as a Sales Promotion Manager in the Marketing industry.

Salary Range

As a Sales Promotion Manager in the Marketing industry, the expected salary range in the United States can vary greatly depending on experience, location, and industry. According to Glassdoor, the average salary for a Sales Promotion Manager in the US is around $69,000 per year. However, depending on the company and industry, salaries can range from around $42,000 to over $110,000 per year.

In other countries around the world, the expected salary range for a Sales Promotion Manager may differ. In India, for example, the average salary for this role is around 767,000 INR ($10,329 USD) per year, according to Payscale. Meanwhile, in the UK, the average salary for a Sales Promotion Manager is around £34,000 ($42,000 USD) per year, according to Totaljobs.


  • Glassdoor:,23.htm
  • Payscale:
  • Totaljobs:

Career Outlook

If you're considering a career as a Sales Promotion Manager in the Marketing industry, the outlook is promising. According to the Bureau of Labor Statistics, employment within the advertising, promotions, and marketing industry is projected to grow by 6% between 2019 and 2029, which is faster than the average for all occupations. As businesses continue to prioritize marketing efforts to boost sales and customer engagement, the demand for Sales Promotion Managers is likely to remain steady.

In addition, with the rising popularity of digital marketing, Sales Promotion Managers with expertise in digital channels such as social media, email, and mobile advertising have a notable advantage. Developing strong skills in data analytics and consumer behavior is essential to thrive in this role and stay ahead of the game.

Overall, Sales Promotion Managers can expect promising career opportunities in the next five years, especially those equipped with the proficiency in digital marketing.

Source: Bureau of Labor Statistics:

Frequently Asked Questions (FAQ)

Q: What is a Sales Promotion Manager?

A: A Sales Promotion Manager is a professional who oversees and creates promotional campaigns to increase sales and revenue for a business.

Q: What does a Sales Promotion Manager do?

A: A Sales Promotion Manager creates and implements promotional strategies, manages budgets, builds relationships with partners and vendors, and analyzes sales data to track the effectiveness of campaigns.

Q: What skills are required to become a successful Sales Promotion Manager?

A: A successful Sales Promotion Manager should have excellent communication skills, marketing knowledge, data analysis skills, and the ability to manage budgets and timelines effectively.

Q: What education or experience is necessary to become a Sales Promotion Manager?

A: Most Sales Promotion Manager positions require a bachelor's degree in marketing or a related field, as well as several years of experience working in marketing, sales, or advertising.

Q: How does a Sales Promotion Manager measure the success of a promotional campaign?

A: A Sales Promotion Manager measures the success of a promotional campaign by analyzing sales data, surveying customers, and comparing campaign results to established benchmarks and goals.

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