Content Strategist

Industry:
Marketing
Last Updated:
July 20, 2023

Job Description Overview

A Content Strategist is a professional who works in the Marketing industry and is responsible for creating and implementing a plan for content development. They work with a team of marketing professionals to identify the target audience, understand their needs, and create content that will appeal to them. The content strategist job description also includes developing a strategy for the placement and distribution of the content, and measuring the success of the campaign.

The role of a content strategist is vital to the success of a company's marketing efforts. They play a crucial role in ensuring that the content is relevant, engaging, and informative. Additionally, a content strategist has to keep up-to-date with the latest trends and technologies in the industry to ensure that the content is effective and optimized for search engines.

To become a content strategist, a Bachelor's degree in Marketing, Journalism, or Communications is normally required. However, some companies may accept relevant experience in lieu of a degree. A successful candidate should have experience in creating engaging content for various mediums, such as blog posts, social media, videos, and podcasts.

In summary, a content strategist job description involves developing and implementing a strategy for content development, distribution, and measurement. The role is essential in ensuring that a company's content is relevant, engaging, and optimized for search engines to achieve marketing success.

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Job Duties and Responsibilities

  • Plan and develop a comprehensive content strategy that aligns with overall marketing goals and objectives.
  • Conduct research and analysis on target audience and industry trends to inform content decisions.
  • Create and manage an editorial calendar to ensure timely and consistent delivery of content.
  • Collaborate with cross-functional teams, including design, social media, and SEO, to optimize content for various channels and formats.
  • Write and edit content that is engaging, informative, and on-brand.
  • Monitor and measure the effectiveness of content, using data to make informed decisions and drive continuous improvement.
  • Stay up-to-date with industry best practices and emerging trends to ensure content remains relevant and effective.
  • Develop and maintain guidelines and standards for content creation and distribution across the organization.
  • Manage and oversee content contributors, including freelance writers and subject matter experts.
  • Cultivate and maintain relationships with internal and external stakeholders to promote content and maximize its impact.

Experience and Education Requirements

To become a content strategist in the marketing industry, one typically needs a bachelor's degree in marketing, journalism, communication, or a related field. But just having a degree isn't enough. You also need a ton of experience creating successful content, whether it's through internships or work experience. Preferably, you will have worked as a content marketer, copywriter, or social media manager. This will give you the experience necessary to learn how to develop and execute content strategies that drive engagement and boost business growth. It's also important to gain knowledge in SEO, analytics, and marketing trends. Being a good storyteller, creative thinker, and analytical problem-solver can also be incredibly helpful.

Salary Range

If you're wondering about the salary range for a Content Strategist in the Marketing industry, you've come to the right place. According to Glassdoor, the average salary for a Content Strategist in the United States is around $77,000 per year. However, salaries can range from $50,000 to $120,000 depending on factors such as location, experience, and company size. In Canada, the average salary for a Content Strategist is around CAD 63,000 per year.

It's important to keep in mind that a Content Strategist's role can vary from company to company, and may encompass responsibilities such as content creation, research, and analysis. Therefore, the salary range can also vary depending on the specific job requirements.

Sources:

  • https://www.glassdoor.com/Salaries/content-strategist-salary-SRCH_KO0,18.htm
  • https://www.payscale.com/research/CA/Job=Content_Strategist/Salary
  • https://www.indeed.com/salaries/Content-Strategist-Salaries

Career Outlook

The career outlook for a Content Strategist in the Marketing industry is expected to grow over the next five years. With the increasing importance of digital marketing, companies are starting to focus more on the quality of their content. This has made Content Strategists much more valuable in the industry. According to the Bureau of Labor Statistics, employment in the advertising, promotions, and marketing management fields is projected to grow 8% from 2018 to 2028, which is faster than the average for all occupations. This means that there will be more job opportunities for individuals who specialize in Content Strategy. As companies continue to invest in their online presence, the demand for Content Strategists is likely to increase even further. So, if you're interested in a career in Marketing as a Content Strategist, the future looks bright!

Frequently Asked Questions (FAQ)

Q: What does a content strategist exactly do in marketing?

A: A content strategist is responsible for creating and executing a marketing plan that involves developing and distributing quality content to reach and engage with a target audience.

Q: What skills do I need to become a content strategist?

A: A content strategist should have excellent communication skills, creativity, analytical skills, attention to detail, project management skills, and experience with digital media, social media, and SEO.

Q: What types of content does a content strategist work on?

A: A content strategist works on a variety of content types, such as social media posts, blog articles, email newsletters, videos, infographics, podcasts, and whitepapers, among others.

Q: What are the benefits of having a content strategist in a marketing team?

A: A content strategist can help a marketing team to increase brand awareness, generate leads, drive website traffic, boost engagement, build customer loyalty, and establish authority in the industry by creating content that resonates with their target audience.

Q: How do I become a content strategist?

A: You can become a content strategist by pursuing a bachelor's degree in marketing or a related field, gaining experience in content creation, social media, SEO, and marketing, and sharpening your skills through training, certification programs, and attending industry events.


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