E-commerce Marketing Manager

Last Updated:
July 20, 2023

Job Description Overview

Are you interested in a career as an E-commerce Marketing Manager? This role is all about promoting and selling products online. As an E-commerce Marketing Manager, you'll be responsible for creating marketing strategies that drive traffic and sales to your company's website. You'll work closely with the sales and product teams to identify target audiences, build brand awareness, and engage customers with promotions and content.

Your job will involve analyzing website traffic, monitoring customer behavior and trends, and identifying opportunities to improve the user experience. You'll utilize your knowledge of SEO, social media, email marketing, and advertising to drive sales and grow the company's customer base. Your goals will be centered around increasing website traffic, conversion rates, and overall revenue.

If you're passionate about digital marketing and have e-commerce experience, this could be the perfect job for you. An E-commerce Marketing Manager job description typically requires a bachelor's degree in marketing or a related field, as well as several years of experience in marketing or e-commerce.

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Job Duties and Responsibilities

  • Developing and executing marketing strategies to drive traffic and sales to the e-commerce website.
  • Collecting and analyzing customer data to better understand consumer behavior and preferences.
  • Maintaining and optimizing the e-commerce website to ensure a seamless user experience and increased conversion rates.
  • Managing advertising campaigns and budgets across various channels, such as social media and Google AdWords.
  • Developing and implementing email marketing campaigns to engage customers and promote products.
  • Collaborating with product development and design teams to create and launch new products and promotions.
  • Monitoring and reporting on key performance indicators, such as website traffic, revenue, and ROI.
  • Staying up to date on industry trends and best practices in e-commerce marketing.
  • Managing a team of marketing professionals to support e-commerce initiatives.
  • Creating a brand voice and identity for the e-commerce website to differentiate it from competitors.

Experience and Education Requirements

To become an E-commerce Marketing Manager in the marketing industry, you generally need a combination of education and experience. A bachelor's degree in marketing, business, or a related field is usually required, although some employers may accept equivalent experience. It's important to have knowledge of digital marketing, analytics, and e-commerce platforms. You'll also want to have several years of experience in marketing or sales, preferably in the e-commerce field. Strong analytical and problem-solving skills are essential, as well as excellent communication and teamwork abilities. Keep in mind that job requirements may vary depending on the specific employer and industry needs.

Salary Range

As an E-commerce Marketing Manager, you can expect a salary range of $53,000 to $143,000 per year in the United States according to Glassdoor. This range may vary depending on factors such as experience, location, and company size. For example, an E-commerce Marketing Manager salary in San Francisco could be expected to be higher than in smaller cities. In the UK, the average salary for this role is £36,400 per year according to Totaljobs. In Australia, the average salary is AUD 96,000 per year according to Seek. However, it is important to note that these figures are only estimates and can vary based on individual circumstances.


  • Glassdoor: https://www.glassdoor.com/Salaries/e-commerce-marketing-manager-salary-SRCH_KO0,28.htm
  • Totaljobs: https://www.totaljobs.com/salary-checker/average-e-commerce-manager-salary
  • Seek: https://www.seek.com.au/career-advice/role/e-commerce-marketing-manager/salary

Career Outlook

If you're interested in pursuing a career as an E-commerce Marketing Manager, you're in luck! According to the Bureau of Labor Statistics, the Marketing industry is projected to grow 10% from 2020 to 2030. The expansion of online shopping and the increased use of social media are driving marketing professionals to learn new skills and adapt to the digital marketplace. As companies continue to rely on e-commerce platforms to sell products and services, there will be a growing need for E-commerce Marketing Managers to develop and execute effective digital marketing campaigns. This job is not shrinking, but expanding in response to the demands of the marketplace. So, it's an excellent time to be considering this career path.

Frequently Asked Questions (FAQ)

Q: What is an E-commerce Marketing Manager?

A: An E-commerce Marketing Manager is someone who manages and oversees the marketing efforts of an online store or website to increase sales and traffic.

Q: What are the responsibilities of an E-commerce Marketing Manager?

A: Their responsibilities include developing and implementing marketing strategies, conducting market research, creating and managing digital content, analyzing website analytics, and collaborating with other departments.

Q: What skills does an E-commerce Marketing Manager need?

A: They need skills in digital marketing, content creation, project management, analytics, and communication. Familiarity with e-commerce platforms and technology is also advantageous.

Q: What is the career outlook for an E-commerce Marketing Manager?

A: The career outlook is positive due to the continued growth of e-commerce. The job market is competitive, but opportunities are available in various industries and companies, including retail, technology, and digital marketing agencies.

Q: What education is required to become an E-commerce Marketing Manager?

A: A bachelor's degree in marketing, business, or a related field is required. Relevant experience in digital marketing, e-commerce, or a related field is also highly valued. Continuing education and certification in digital marketing is also beneficial.

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