Promotions Manager/Coordinator

Last Updated:
July 20, 2023

Job Description Overview

The Promotions Manager/Coordinator job description involves planning and executing marketing campaigns to promote a company's products or services. A Promotions Manager/Coordinator collaborates with various teams such as creative, digital, and social media to ensure successful campaign execution. They are responsible for developing and implementing promotional plans that meet the company's objectives and budget. 

The role requires excellent communication skills to coordinate promotional activities across multiple platforms. A Promotions Manager/Coordinator also conducts research and analyzes data to drive campaign decisions and measure performance. They must have a comprehensive understanding of target audience demographics and consumer behavior to develop effective marketing strategies. 

A Promotions Manager/Coordinator should possess strong organizational and project management skills to monitor campaign timelines, coordinate multiple deadlines, and track campaign progress. They must be creative, innovative, and able to think outside the box to develop unique and exciting promotions that engage customers. 

Overall, a Promotions Manager/Coordinator plays a crucial role in a successful marketing campaign and should have a strong educational background in marketing, business, or related fields.

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Job Duties and Responsibilities

  • Plan and execute various promotional campaigns to increase brand awareness and sales
  • Identify target audience and develop strategies to reach them effectively
  • Work closely with advertising and creative teams to develop promotional materials
  • Ensure timely delivery of promotional materials to stores, websites, and other platforms
  • Analyze sales data and customer feedback to evaluate the success of promotional activities
  • Collaborate with vendors and sponsors to coordinate events and giveaways
  • Create and manage budgets for promotional activities
  • Maintain relationships with media outlets and influencers to secure exposure for the brand
  • Liaise with other departments within the company to ensure consistent brand messaging and alignment with overall marketing strategy
  • Stay up-to-date with industry trends and competitor activities to inform future promotional decisions.

Experience and Education Requirements

If you want to be a Promotions Manager/Coordinator in Marketing, you need to have a mix of education and experience. First of all, you'll need a Bachelor's degree in Marketing or a related field, like Business or Communications. This will give you the basic knowledge you need to understand how to develop and execute a marketing campaign. 

But education alone is not enough. You also need experience working in the industry. Most companies require at least 3-5 years of experience in a related role, such as Promotions Assistant, Marketing Coordinator, or Sales Representative. This shows that you have practical skills and knowledge that you can bring to the job. 

You should also be able to demonstrate your creativity, communication skills, and attention to detail. In this role, you'll be responsible for coming up with new ideas for promotions, coordinating with vendors and staff, and tracking performance. If you can show that you have these skills and experience, you'll be on your way to a successful career in Marketing!

Salary Range

If you're interested in a career as a Promotions Manager/Coordinator in the Marketing industry, you might be wondering about the expected salary range. In the United States, the average salary for a Promotions Manager/Coordinator is around $60,000 to $80,000 per year, depending on experience and location. However, this can vary depending on the company and industry. For example, according to Glassdoor, Promotions Managers at Amazon make an average of $114,000 per year, while those at Macy's earn around $69,000.

Outside of the US, there isn't as much data available, but according to, in Canada, Promotions Managers can expect to earn an average salary of around C$58,200 per year.

Overall, the salary range for a Promotions Manager/Coordinator in the Marketing industry can be quite lucrative, especially with experience and success in the role.


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  • Payscale:

Career Outlook

The career outlook for Promotions Manager/Coordinators in the Marketing industry over the next 5 years looks promising. The Bureau of Labor Statistics (BLS) anticipates an average growth rate of 8% during the period between 2019 to 2029, which is faster than the average for other occupations. This means that more job opportunities are expected to open up for promotions managers/coordinators who account for and coordinate all promotional activities. With technological advancements, Promotions Manager/Coordinators will have to be up-to-date with marketing software and platforms. Companies will depend on them to create and execute marketing strategies that will drive business outcomes. If you are someone who has a knack for creativity, and work well under pressure, this job can be an excellent fit for you.

Frequently Asked Questions (FAQ)

Q: What exactly does a Promotions Manager/Coordinator do?

A: A Promotions Manager/Coordinator is responsible for creating and executing promotional campaigns, building and maintaining relationships with partners, and organizing events and sponsorships.

Q: What type of education is required to become a Promotions Manager/Coordinator?

A: A Bachelor's degree in marketing, communications, or a related field is usually required, along with relevant work experience in marketing or promotions.

Q: What types of skills are necessary for this job?

A: Strong communication and organization skills, creativity, attention to detail, and knowledge of marketing and promotional strategies are all essential traits to be successful in this role.

Q: What kinds of companies hire Promotions Managers/Coordinators?

A: Promotions Managers/Coordinators are hired by a variety of companies and organizations, including advertising agencies, music labels, sports teams, and retailers.

Q: How much can someone expect to earn as a Promotions Manager/Coordinator?

A: The salary for a Promotions Manager/Coordinator can vary depending on factors such as experience, location, and the specific industry, but according to, the average salary in the United States is around $54,000 per year.

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