Content Marketing Analyst

Last Updated:
July 20, 2023

Job Description Overview

Content Marketing Analysts design, develop, and implement content strategies for products and services within the Marketing industry. They analyze market trends and identify opportunities to create and promote content that resonates widely among target customers. They research and create campaigns, ensure content is consistent with brand standards, and measure the performance of campaigns to determine its success. Content Marketing Analysts must have strong writing and editing skills as well as analytical knowledge and an understanding of market trends in order to lead and manage successful campaigns.

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Job Duties and Responsibilities

• Research the latest industry trends, technologies and audience behaviours to build compelling content.

• Research, evaluate, and measure the success of inbound and outbound content campaigns.

• Develop content campaigns and ensure they are strategically deployed and consistently tracked.

• Develop content calendar and manage the production and optimization of content, as needed.

• Utilize knowledge of search engine optimization and best practices to ensure content optimization.

• Collaborate with various stakeholders (creative team, editorial, etc) to identify content gaps.

• Analyze visitor behaviour, engagement and conversions from content marketing campaigns.

• Track, monitor and report on the performance of content marketing efforts.

• Monitor industry best practices and recommend improvements to existing content marketing strategies.

• Analyse and modify website/landing page content to maximize relevance and engage users.

Experience and Education Requirements

A Content Marketing Analyst needs a combination of education and experience to be successful. A degree in marketing or communications is highly recommended, but experience in the field may be enough to get the job. Many employers look for 3-5+ years of professional experience in content creation, email marketing, content optimization and management, and analytics reporting. They may also require experience in one or more of the major analytics and marketing software tools, as well as knowledge of SEO practices. They need excellent communication and organizational skills and must be able to work well in a team environment. Creative problem-solving skills, attention to detail, and the ability to analyze data are essential.

Salary Range

A Content Marketing Analyst salaries in the United States range from $48,164 to $74,928 per year, according to In the UK, salaries range from £32,000-£37,000 per year, according to Depending on experience and industry, the average worldwide salary for a Content Marketing Analyst can range between £27,500 and £47,500 per year, according to Salaries can also vary based on factors such as location, company size and seniority level. Sources:,,

Career Outlook

In the next five years, the career outlook for Content Marketing Analysts in the marketing industry is promising. With the ever-increasing demand for digital content, content marketing analysts will continue to play an important role in companies' marketing plans. Content students need to be able to analyse, interpret and make actionable recommendations using the data they collect. As a result, the demand for content marketing analysts will likely grow over the next five years. According to The Bureau of Labor Statistics, job openings for market research analysts, which include content marketing analysts, are projected to grow 19% from 2019 to 2029 which is much faster than the average for all occupations. It is expected that organisations will need content marketing analysts to help them better understand their audiences and develop marketing strategies. With the growing need for digital content, content marketing analysts will be essential to companies' success.

Frequently Asked Questions (FAQ)

Q1: What is a Content Marketing Analyst?

A1: A Content Marketing Analyst is someone who is responsible for analyzing data and trends to create targeted, meaningful content to capture and engage customers.

Q2: What type of tasks does a Content Marketing Analyst typically do?

A2: A Content Marketing Analyst is responsible for creating and optimizing content, researching topics and target audiences, analyzing website and social media data, and creating reports.

Q3: What kind of skills does a Content Marketing Analyst need to possess?

A3: A Content Marketing Analyst should be highly analytical, possess strong knowledge in SEO and digital marketing, be knowledgeable in analytics software, and have excellent communication and writing skills.

Q4: What is the typical salary for a Content Marketing Analyst?

A4: The typical salary for a Content Marketing Analyst varies, dependent on company size and level of experience; however, the average salary is approximately $47,000.

Q5: How do I become a Content Marketing Analyst?

A5: Typically, a bachelor's degree in marketing or a related field is required. Additionally, obtaining experience in digital marketing, web analytics and/or SEO is beneficial.

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