Marketing Technologist

Last Updated:
July 20, 2023

Job Description Overview

A Marketing Technologist is a professional who combines marketing expertise with in-depth knowledge of technology. This job requires you to create, design, and manage marketing campaigns while also overseeing the technical aspects of marketing strategy. To excel in this role, you should be comfortable with analytics, data analysis, software platforms, social media, and mobile technology. You will contribute to the marketing plan, develop an execution strategy, and ensure that technological tools and solutions are implemented effectively. A Marketing Technologist must be able to collaborate effectively with executives, creatives, and developers to analyze performance metrics, optimize user experience, and develop new initiatives based on emerging technologies. A successful Marketing Technologist job description should signal that you are looking for a highly capable individual with a deep understanding of the intersection of marketing and technology.

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Job Duties and Responsibilities

  • Collaborate with marketing teams to develop and implement technology-based marketing strategies.
  • Leverage marketing automation tools to execute targeted campaigns and improve conversion rates.
  • Analyze data and provide insights to optimize digital marketing efforts, including web analytics and performance tracking.
  • Oversee website maintenance and enhancements, including content management and SEO best practices.
  • Manage social media platforms for brand awareness, engagement and lead generation.
  • Ensure compliance with data privacy laws and regulations.
  • Evaluate emerging technologies and tools to enhance marketing operations.
  • Train and educate colleagues on new technology and marketing trends.
  • Foster a culture of innovation and experimentation within the marketing team.
  • Develop and implement testing strategies to continually improve the effectiveness of marketing campaigns.

Experience and Education Requirements

If you want a job as a Marketing Technologist, you need to have a mix of education and experience. Most companies look for a Bachelor's degree, preferably in Marketing or Computer Science. Additionally, you should have experience in both fields. Marketing Technologists should have a solid grasp of marketing strategy and data analysis. They should also be able to use tools like CMS platforms, CRMs, and analytics software. Some companies may also require experience in web development and coding. Being able to work with a team and effectively communicate your ideas is also essential. Overall, a Marketing Technologist needs to have a deep understanding of both marketing and technology to excel in their job.

Salary Range

Marketing Technologists are in high demand, and their salaries are impressive. In the United States, the expected salary range for a Marketing Technologist is around $80,000-$140,000 per year, according to Glassdoor. However, some Marketing Technologists can earn over $200,000, depending on their experience and skills.

In Canada, the salary range for a Marketing Technologist is around C$59,000-C$100,000, according to Payscale. In the United Kingdom, a Marketing Technologist can expect to earn between £35,000-£75,000 per year, according to Reed.

Marketing Technologists are in demand because they are experts in both marketing and technology. They bridge the gap between IT and marketing departments and help companies better leverage technology to achieve their marketing goals. If you're looking to become a Marketing Technologist or hire one, keep in mind the expected salary ranges in your region.


  • Glassdoor:,22.htm
  • Payscale:
  • Reed:

Career Outlook

The career outlook for a Marketing Technologist in the marketing industry is growing and expanding over the next five years. According to LinkedIn, the growth rate of marketing technologist jobs is around 39%. The industry is increasingly merging technology and marketing, so marketing technologists can help businesses streamline their marketing efforts and get the most out of their technological resources. The role of a marketing technologist has become essential as businesses try to keep up with the latest advances in technology while staying on top of their marketing goals. This creates great opportunities for people with expertise in both areas to advance in their careers. In essence, with the expanded usage of technology in the marketing industry, Marketing Technologists will be in high demand for the foreseeable future.

Frequently Asked Questions (FAQ)

Q: What is a Marketing Technologist? 

A: A Marketing Technologist is a professional who combines knowledge of marketing and technology to develop effective marketing strategies.

Q: What are the duties of a Marketing Technologist? 

A: A Marketing Technologist's duties vary, but they generally involve analyzing data, implementing marketing automation tools, and managing digital marketing campaigns.

Q: What skills does a Marketing Technologist need? 

A: A Marketing Technologist needs a mix of technical and soft skills, including knowledge of marketing principles, data analysis, web development, and communication.

Q: What is the education requirement for a Marketing Technologist? 

A: A Marketing Technologist usually has a degree in marketing or a related field, and experience in marketing operations and technology.

Q: What are the trends for the Marketing Technologist role? 

A: The major trends for a Marketing Technologist are Artificial Intelligence (AI), Virtual Reality (VR), and increased personalization of the customer's experience.

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