Sales Coordinator

Last Updated:
June 29, 2023

Job Description Overview

As a Sales Coordinator in the Hospitality industry, your main role is to assist the sales team in securing business from clients. You will play a crucial part in the success of the sales department by providing administrative support, prospecting new clients, and managing current accounts. Your job duties will include scheduling appointments and meetings, updating client information, creating proposals and contracts, and monitoring sales reports. You will be responsible for keeping track of sales activities, coordinating marketing campaigns, and ensuring that customer needs are being met. You will also need excellent communication skills to liaise with other departments including event planners and guest service representatives. To be successful in this Sales Coordinator job description, you should have exceptional organizational and time-management skills, as well as strong attention to detail. You will likely have a bachelor's degree in hospitality or related fields, and experience in sales or customer service is preferred.

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Job Duties and Responsibilities

  • Support sales team in administrative tasks such as data entry and file management
  • Create and distribute sales collateral such as brochures and proposals
  • Assist in organizing and executing client events and site visits
  • Communicate with clients and vendors to coordinate details of events and contracts
  • Conduct research on industry trends and competitor offerings to provide insight to the sales team
  • Develop and maintain relationships with clients to ensure customer satisfaction and repeat business
  • Work closely with other departments such as operations and marketing to ensure seamless execution of events and initiatives
  • Manage and update customer relationship management (CRM) databases to ensure accurate tracking of leads and sales activities
  • Assist with tracking and reporting of sales metrics and goals to ensure team is meeting targets
  • Conduct post-event follow up with clients to gather feedback and address any concerns.

Experience and Education Requirements

To become a Sales Coordinator in the Hospitality industry, you typically need a high school diploma or equivalent. However, many employers prefer to hire candidates with some college education or a bachelor's degree in a related field like Hospitality or Marketing. Additionally, experience in sales or customer service is highly valued. You should be good at communication, both oral and written, as this role often involves responding to customer inquiries and crafting sales pitches. You should also possess excellent organizational and time-management skills since you'll be responsible for scheduling and coordinating events. Other important skills include attention to detail, problem-solving, and adaptability.

Salary Range

Sales Coordinator salary range in the hospitality industry varies depending on many factors such as experience, location, and size of the hotel or resort. In the United States, as of May 2021, the national average salary for Sales Coordinators in the hospitality industry is around $42,739 per year, according to Glassdoor. However, salaries can range from $27,000 to $66,000. In other countries, such as the United Kingdom, Sales Coordinators can expect to earn an average of £19,281 per year, according to Payscale.

It is important to note that Sales Coordinators in the hospitality industry often earn commission on top of their base salary. This commission is often tied to the number of events they book or the revenue generated from those events.


  • Glassdoor:,27.htm
  • Payscale:

Career Outlook

Sales coordinators are a vital part of the hospitality industry, responsible for handling various sales-related duties, including managing customer accounts, handling inquiries, and booking reservations. According to the Bureau of Labor Statistics, employment of meeting, convention, and event planners, which includes sales coordinators, is projected to grow 8 percent from 2019 to 2029, faster than the average for all occupations. The rise in demand for sales coordinators can be attributed to the growth in the hospitality and tourism industry. As businesses continue to expand operations and host conferences and events, the need for skilled sales coordinators that can help manage, develop, and implement sales strategies will increase in the future. Thus, the career of a sales coordinator in the hospitality industry seems promising for the next five years.

Frequently Asked Questions (FAQ)

Q: What does a Sales Coordinator do in the Hospitality industry?

A: A Sales Coordinator works as a support staff in the sales department of hotels, resorts, event venues, and other establishments in the hospitality industry. They are responsible for handling clerical tasks, answering inquiries from clients, managing communications, and processing documents.

Q: What are the basic qualifications to become a Sales Coordinator?

A: A Sales Coordinator must have a high school diploma or equivalent, but possessing a degree in business, hospitality management or a related field is preferred. They should also have good communication skills, be organized, detail-oriented, and capable of multi-tasking.

Q: What is the main goal of a Sales Coordinator's job?

A: The main goal of a Sales Coordinator is to assist Sales Managers and other sales professionals in generating sales by providing administrative support and managing day-to-day activities such as scheduling appointments, managing leads, and processing sales contracts.

Q: What are the key skills required for someone to excel as a Sales Coordinator?

A: A successful Sales Coordinator should possess excellent communication, time-management, organizational, and customer service skills. They should also be proficient in using computers, software applications, and basic office equipment. Additionally, a positive attitude, adaptability, and teamwork are crucial to excel in this job.

Q: What career advancement opportunities are available for Sales Coordinators in the Hospitality industry?

A: Sales Coordinators can progress to become Sales Managers, Account Executives, Event Coordinators, Meeting Professionals, or even General Managers in the future. To move up, they may need additional training or education, like earning a degree or certification in sales, marketing, or hospitality management.

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