Marketing Programs Manager

Last Updated:
July 20, 2023

Job Description Overview

As a Marketing Programs Manager, your role is to oversee and coordinate marketing campaigns and initiatives to support the goals of the company. You will be responsible for managing various programs such as events, webinars, advertising, and email campaigns to generate leads and increase brand visibility. Your job is to ensure that these programs align with the company's marketing objectives, target the right audience, and produce measurable results.

To achieve success in this role, you will need to have experience in project management, budgeting, and team leadership. Strong communication and collaboration skills will be crucial in working with cross-functional teams such as sales, product, and design. You will also need to stay up-to-date with industry trends and best practices, and be able to adapt and pivot quickly in a fast-paced environment.

If you are looking for a Marketing Programs Manager job description, this is a challenging and rewarding career path that requires creativity, strategic thinking, and a passion for marketing.

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Job Duties and Responsibilities

  • Create and manage strategic marketing campaigns to promote products or services
  • Develop and execute detailed project plans with clear timelines, objectives, and measurable outcomes
  • Collaborate with internal teams to ensure marketing initiatives are aligned with company goals and objectives
  • Manage budgets and allocate resources effectively, ensuring marketing initiatives are cost-effective and within budgetary limits
  • Analyze market trends and consumer behavior to identify opportunities for growth, and adjust marketing strategies accordingly
  • Develop and maintain a consistent brand identity across all marketing channels, including print, digital, and social media
  • Measure the impact of marketing campaigns and report on key metrics, such as ROI and KPIs
  • Work closely with sales teams to generate leads, drive sales, and achieve revenue targets
  • Keep abreast of industry trends and best practices, and continually seek out new and innovative ways to improve marketing programs.

Experience and Education Requirements

The Marketing Programs Manager is a job in the Marketing Industry that requires a combination of education and experience. You need a four year degree to be considered for this role, and a degree in marketing or business management is usually preferred. Additionally, you should have experience working in the marketing field or a related area for at least 5 years. This experience should include creating and executing marketing campaigns as well as managing a team. Marketing Programs Managers also need excellent communication skills, a strong sense of creativity, and the ability to work within a fast-paced environment. If you have these requirements, you may be a great fit for a Marketing Programs Manager position.

Salary Range

The average salary range for a Marketing Programs Manager in the United States is between $60,000 to $120,000 per year. This range varies based on years of experience, location, and industry type. For example, Marketing Programs Managers working in the technology industry tend to earn higher salaries compared to those in other industries.

In Canada, Marketing Programs Managers earn an average salary of CAD 72,000 per year. In the United Kingdom, the average annual salary for a Marketing Programs Manager is £43,000. However, salaries can vary based on location, company size, and years of experience.


  1. Glassdoor:,26.htm
  2. PayScale:
  3. Indeed:

Career Outlook

The career outlook for a Marketing Programs Manager is promising, with a projected growth rate of 8% from 2020 to 2030, according to the Bureau of Labor Statistics. This is due to the increased demand for businesses to create effective marketing strategies that communicate their brand messages to consumers. As digital marketing continues to evolve, Marketing Programs Managers will need to stay up-to-date on the latest trends and technologies to remain competitive in the job market.

In addition to technical skills, Marketing Programs Managers must also possess strong leadership and communication abilities to effectively manage teams and collaborate with other departments. Companies are also placing a greater emphasis on data-driven decision-making, making it essential for Marketing Programs Managers to be skilled in analytics.


  • Bureau of Labor Statistics:

Frequently Asked Questions (FAQ)

Q: What does a Marketing Programs Manager do?

A: A Marketing Programs Manager is responsible for developing and executing marketing initiatives that drive demand for a product or service. This can involve activities like advertising campaigns, social media promotions, email marketing, and events.

Q: What skills are needed to be a successful Marketing Programs Manager?

A: A Marketing Programs Manager needs a combination of strategic thinking, creativity, communication skills, project management skills, and data analysis abilities. They need to be able to lead and motivate teams, think analytically, and be comfortable with technology.

Q: What is the typical career path for a Marketing Programs Manager?

A: Many Marketing Programs Managers start out in entry-level marketing roles, such as marketing assistant or coordinator, and work their way up. They may also come from other areas of marketing or business, such as sales or product management. A bachelor's degree in marketing, communications, or a related field is usually required.

Q: What are the biggest challenges facing Marketing Programs Managers today?

A: Some common challenges include keeping up with rapidly changing technology and trends, measuring the ROI of marketing activities, and ensuring that campaigns are engaging and effective. Marketing Programs Managers also need to be able to adapt to changes in the industry, such as shifts towards digital marketing.

Q: What is the outlook for jobs in Marketing Programs Management?

A: Marketing is a growing field, and the demand for Marketing Programs Managers is expected to grow in the future. However, competition for these roles can be intense, and professionals may need to continually update their skills and knowledge to remain marketable.

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