Skip to main content
JobDescription.orgSearch

Education

Director of Continuing Education Job Description

A Director of Continuing Education runs the college or university unit that offers noncredit courses, professional certificates, community classes and contract training for employers, which may run on a fee-based budget that has to pay its own way. The director builds the program catalog, hires and schedules instructors, manages enrollment and marketing, and reports to a dean or vice president. O*NET files the title under Education Administrators, Postsecondary, whose May 2025 national pay ran from $64,560 at the 10th percentile to $215,620 at the 90th, with a median of $104,590.

Last updated

Role at a glance

Typical education
A master's degree, often in adult education, higher education administration or business.
Typical experience
As a rough guide, several years managing continuing education or workforce programs; one public college desires five years of leadership experience.
Key certifications
Optional: CPTD from the ATD Certification Institute or LERN's Certified Program Planner; IACET accreditation applies to the unit.
Top employer types
Community colleges, public and private universities, technical colleges and university extension units.
Growth outlook
BLS projects 2 percent growth for postsecondary education administrators from 2025 to 2035, with about 14,500 openings a year.
AI impact (through 2030)
UPCEA reports AI already shaping advising, marketing, course design and administrative work in continuing education units, while many institutions still work out governance.

Duties and responsibilities

  • Plan the annual catalog of noncredit courses, professional certificates and community classes, retiring programs that fail to meet enrollment or margin targets
  • Build and monitor the unit's fee-based budget, setting course prices that cover instructor pay, facilities, marketing and registration system costs
  • Recruit, contract, orient and evaluate part-time instructors and industry practitioners who teach evening, weekend and online sections
  • Meet with regional employers and workforce boards to scope contract training, write proposals, and negotiate delivery schedules, pricing and reporting terms
  • Map short workforce programs against Workforce Pell clock-hour, length and outcome rules before submitting them for state and federal approval
  • Maintain the institution's listings on the state eligible training provider list and submit the performance data that keeps programs eligible
  • Apply CEU standards to course design, contact-hour tracking and transcripts so licensed professionals can document their continuing education credit
  • Direct marketing campaigns, catalog production, web listings and email outreach that drive registrations for adult and working learners
  • Track completions, credential attainment, learner surveys and employer feedback, then report results to deans, advisory boards and funders
  • Work with academic departments on pathways that let noncredit completers move into credit certificates and degree programs at the institution

Overview

A Director of Continuing Education runs the side of a college that serves people who are not enrolled in a degree program: working adults picking up a certificate, licensed professionals who need renewal hours, retirees taking a language class, and employers who want a cohort of supervisors trained on a deadline. O*NET's job titles file places Continuing Education Director, along with Continuing Education Dean, under Education Administrators, Postsecondary. Some campuses brand the same office as professional education, so a Director of Professional Education holds the same job under another name.

The program portfolio

Position descriptions show how wide the remit runs. Citrus College in California assigns its director full management responsibility for noncredit programs, fee-based community education and the district's high school summer programs, and describes the post as a 12-month academic management position. El Camino College's revised September 2025 classification asks its director to plan, direct and manage noncredit and adult education programs, manage grant funds that help students move into transfer-level coursework or the workforce, and analyze business and community needs based on industry trends, changing technology and job market analysis.

In practice the catalog can run from phlebotomy and forklift certification to QuickBooks, grant writing, project management exam prep and watercolor. The director decides which courses run each term, which get a second section, and which get cut when registrations stall.

The money side

Where a unit is fee-based, as Citrus College's community education program is, the director carries the budget. That means pricing courses so tuition covers instructor stipends, room charges, materials, marketing and the registration platform, then watching weekly enrollment against a break-even number. Contract training adds a second revenue line: a hospital, manufacturer or city department pays for a custom course, and the director scopes it, prices it, staffs it and reports completions back to the client.

Credit, hours and compliance

Some licensed professionals take courses to keep a license or certification current, so record keeping matters. The Continuing Education Unit, which IACET says was defined in 1970 by a national task force under the auspices of the U.S. Department of Education, equals ten contact hours. A unit that issues CEUs has to track seat time, assessments and transcripts in a way a licensing board or auditor can check. Units that place programs on a state's eligible training provider list under the Workforce Innovation and Opportunity Act also submit eligibility and performance information on those programs.

The people

The teaching staff can include practitioners who teach a night section, contract trainers, and adjuncts borrowed from credit departments. The director recruits them, writes their agreements, observes classes and fields learner complaints. Program coordinators, registration staff and a marketing specialist may round out the office, depending on the institution.

Qualifications

Education

A master's degree is the usual entry point. El Camino College's minimum qualification is a master's degree in any discipline from an accredited college or university, and Citrus College asks for a master's degree or the equivalent. BLS lists a master's degree as the typical entry-level education for postsecondary education administrators as a whole. Useful fields include adult education, higher education administration, business, public administration and instructional design, but the posts above do not name a required field.

Experience

The written minimums are modest. El Camino requires one year of formal training, internship or leadership experience related to the assignment, and Citrus asks for one year of leadership experience related to the post. El Camino's desired qualifications go further: five years of increasingly responsible leadership or direct experience developing or managing an entrepreneurial or educational program. As a rough guide, people who reach the director chair have usually spent several years as a program coordinator or manager inside a continuing education, workforce or corporate training unit, where they ran budgets and launched courses of their own.

The track record that matters is concrete: programs launched and retired, enrollment growth, contract training revenue, grants won, and credentials learners actually earned. Experience with employer advisory boards and a regional workforce board helps, since those relationships feed the contract pipeline.

Technical skills

  • Registration and CRM platforms built for noncredit learners, plus the student information system on the credit side
  • Learning management systems such as Canvas, Moodle or D2L Brightspace for online and hybrid sections
  • Budget modeling in spreadsheets: break-even enrollment, instructor cost per section, contribution margin by program
  • Digital marketing: search ads, email campaigns, landing pages and course listings
  • Data reporting for completion, credential attainment and placement, now that federal programs such as Workforce Pell judge programs on outcomes

Regulatory knowledge

A director needs working knowledge of the ANSI/IACET Standard for Continuing Education and Training, the state's eligible training provider rules under WIOA, the Workforce Pell regulations in 34 CFR Part 690, and the licensing board rules for each profession the unit serves, from nursing and real estate to engineering.

Credentials

Credentials are optional. Ones that fit the work include the Certified Professional in Talent Development (CPTD) from the ATD Certification Institute, for directors heavy on corporate training, and the Certified Program Planner (CPP) designation from LERN for those focused on program development and marketing. IACET accreditation is organizational, not personal, so it belongs on the unit's resume, not the director's.

Personal traits

The job rewards people who like both the classroom and the spreadsheet: comfortable telling a well-liked instructor that a course is cancelled, and equally comfortable sitting with a plant manager to work out what a new hire needs to learn in the first month.

Career outlook

The federal projection

BLS projects employment of postsecondary education administrators to grow 2 percent from 2025 to 2035, slower than the average for all occupations, with about 14,500 openings a year on average over the decade. Those figures cover the whole occupation, from admissions directors to provosts. BLS does not project continuing education directors separately, so treat the number as the backdrop for campus administration rather than a forecast for this title.

Pay by type of institution

The May 2025 BLS industry data split the occupation by employer. At junior colleges the median for education administrators was $101,900, with a 90th percentile of $170,080. At colleges, universities and professional schools the median was $105,010. The national band on this page runs from $64,560 to $215,620, and the occupation behind it also includes provosts and academic deans.

Workforce Pell opened a new funding route

One federal change since the May version of this page is Workforce Pell. Federal regulations published at 91 FR 29334 on May 19, 2026, and codified as 34 CFR Part 690 Subpart H, let eligible students receive Pell Grants for short workforce programs. A qualifying program requires a minimum of 8 weeks but less than 15 weeks of instruction and at least 150 but less than 600 clock hours, or the credit-hour equivalent. It must have met those conditions for the 12 months before the institution applies, and it must prepare students for high-skill, high-wage or in-demand sectors and occupations.

Outcome rules apply as well. For the 2026-27, 2027-28 and 2028-29 award years, a governor certifies that a program has a completion rate of at least 70 percent within 150 percent of normal time and a job placement rate of at least 70 percent, measured as students employed during the second quarter after exiting. Students in these programs can use Pell Grants but no other Title IV federal student aid. For a director, placement tracking becomes part of whether a program stays eligible.

Training provider accountability

Programs paid for with WIOA Individual Training Accounts must sit on a state list of eligible training providers. Under 20 CFR Part 680, states must review provider eligibility at least every 2 years, and the system is built around informed consumer choice, job-driven training and provider performance. Keeping that information accurate is part of the director's reporting load.

AI and the office workload

UPCEA's July 2026 report from its member AI study groups described study group participants moving from broad discussion of AI experimentation, governance and readiness toward focused conversations about use cases, roadmaps and change management. One student support pilot it described used AI to consolidate data from several systems and flag students for outreach, which increased proactive outreach and cut the time spent preparing individual messages. The same report raised open questions about accountability for AI agents' output and disclosure to students. It also listed data systems, privacy, procurement, cybersecurity and staff capacity among the things successful implementation requires.

Where the career goes

Possible next steps include dean or associate vice president roles over workforce development, extended studies or online learning, and executive posts at workforce boards and training organizations.

Sample cover letter

Dear Members of the Search Committee,

Please consider me for the Director of Continuing Education opening at [College]. For the past six years I have worked in the Workforce and Community Education office at [Current College], first as a program coordinator and for the last three years as program manager for allied health and skilled trades.

In that role I own a catalog of 40 noncredit courses and four short certificate programs. When I took it over, our pharmacy technician course was losing money every term because we ran it in a room too small for the lab component. I moved it to a shared lab at a partner high school on weeknights, renegotiated the instructor agreement, and added a second cohort. The course now breaks even with eleven students and has filled three straight terms.

Employer work is the part of the job I enjoy most. Last year a regional HVAC contractor came to us needing twelve new technicians trained on refrigerant handling before the summer season. I scoped the curriculum with their service manager, priced the contract, found two instructors from the trade, and delivered the course on their schedule. They have since signed a second contract for their dispatch staff.

I also manage our CEU records for nursing and dental continuing education courses, and I rebuilt our completion tracking so that every program now reports credential attainment and follow-up employment to our advisory board each term. That work has made it far easier to answer funders' questions.

[College]'s new manufacturing training center and its partnerships with employers in [Region] are why this opening interests me. I would welcome the chance to talk about how I would grow the catalog while keeping each program accountable for results.

Sincerely, [Your Name]

Frequently asked questions

What does a Director of Continuing Education do?
A Director of Continuing Education runs the college or university unit that offers noncredit courses, professional certificates, community classes and contract training for employers, which may run on a fee-based budget that has to pay its own way. The director builds the program catalog, hires and schedules instructors, manages enrollment and marketing, and reports to a dean or vice president. O*NET files the title under Education Administrators, Postsecondary, whose May 2025 national pay ran from $64,560 at the 10th percentile to $215,620 at the 90th, with a median of $104,590.
What are the main duties of a Director of Continuing Education?
Core duties include: plan the annual catalog of noncredit courses, professional certificates and community classes, retiring programs that fail to meet enrollment or margin targets; build and monitor the unit's fee-based budget, setting course prices that cover instructor pay, facilities, marketing and registration system costs; and recruit, contract, orient and evaluate part-time instructors and industry practitioners who teach evening, weekend and online sections.
Is Director of Professional Education the same job as Director of Continuing Education?
Yes. Colleges name the unit in different ways, and El Camino College, for example, calls it Community and Continuing Education. Whatever the label, the work is the same: running the noncredit, certificate and contract training side of the institution.
What is a CEU, and who decides whether a course earns one?
IACET defines one Continuing Education Unit as ten contact hours of participation in an organized learning experience. IACET accredits organizations rather than single courses, so a college that wants to issue IACET CEUs has to show that its policies and processes meet the ANSI/IACET Standard. IACET describes the standard as voluntary.
How does Workforce Pell affect a Director of Continuing Education?
Federal rules in 34 CFR Part 690 Subpart H let eligible students use Pell Grants for short workforce programs that run at least 8 weeks but less than 15 weeks and at least 150 but less than 600 clock hours. A program must already have met those length rules for the 12 months before the institution applies, so the director has to identify qualifying programs and assemble their records before seeking approval.
How is AI changing continuing education administration?
UPCEA wrote in July 2026 that AI is already shaping advising, marketing, course design, student communication, curriculum planning, employer engagement and administrative workflows in online and professional continuing education units. Its study groups favored starting with a contained use case, building trust and scaling only after it shows value, and raised open questions about who is accountable for an AI agent's output and how students will know when AI is being used.
Who does a continuing education director usually report to?
It depends on the campus. Citrus College's director is evaluated by the Dean of Career/Technical and Continuing Education, while El Camino College's director works under the direction of an assigned administrator.

Sources

Salary figures and role details on this page were checked against the following sources. Dates show when each was last reviewed.

  1. Education Administrators, Postsecondary, BLS Occupational Employment and Wage Statistics (May 2025)Checked Nov 10, 2026
  2. Postsecondary Education Administrators, Occupational Outlook Handbook, U.S. Bureau of Labor Statistics (2025-35 projections)Checked Nov 10, 2026
  3. Junior Colleges (NAICS 611200), BLS Occupational Employment and Wage Statistics (May 2025)Checked Nov 10, 2026
  4. Colleges, Universities, and Professional Schools (NAICS 611300), BLS Occupational Employment and Wage Statistics (May 2025)Checked Nov 10, 2026
  5. Alternate Titles file, O*NET 30.2 Database, National Center for O*NET Development (2026)Checked Nov 10, 2026
  6. 34 CFR Part 690 Subpart H, Workforce Pell, Electronic Code of Federal Regulations (current as of Aug. 31, 2026)Checked Nov 10, 2026
  7. 20 CFR Part 680 Subpart D, Eligible Training Providers, Electronic Code of Federal Regulations (current as of Oct. 29, 2026)Checked Nov 10, 2026
  8. From AI Exploration to Action: Final Insights from UPCEA's AI Study Groups, UPCEA (July 24, 2026)Checked Nov 10, 2026
  9. About the CEU, International Accreditors for Continuing Education and Training (2026)Checked Nov 10, 2026
  10. Accreditation Frequently Asked Questions, International Accreditors for Continuing Education and Training (2026)Checked Nov 10, 2026
  11. Director of Continuing Education position description, Citrus College Human Resources (board approved Nov. 20, 2019)Checked Nov 10, 2026
  12. Director of Community and Continuing Education classification, El Camino College (revised Sept. 12, 2025)Checked Nov 10, 2026
  13. Certified Program Planner, Learning Resources Network (LERN) (2026)Checked Nov 10, 2026
  14. What certifications does ATD currently offer?, Association for Talent Development (updated Sept. 16, 2025)Checked Nov 10, 2026
See all Education jobs →