IT Sales Manager

Last Updated:
June 29, 2023

Job Description Overview

As an IT Sales Manager, you'll work in the dynamic technology industry. Your primary responsibility will be to lead the sales team, create sales strategies, and achieve targets. Your job will also include analyzing market trends, customer needs, and competition within the industry. It’s your responsibility to develop and maintain long-lasting relationships with customers by providing excellent customer service. You’ll be required to pitch new products or services by creating persuasive proposals and presentations. Additionally, you’ll be expected to monitor and report the team's progress and provide suggestions for improvement. To excel in this job, you'll require exceptional communication and interpersonal skills, problem-solving abilities, and a proven track record of exceeding sales targets. An IT Sales Manager job description should include a bachelor's degree in Sales, Marketing, or any other relevant field. Joining the technology industry as an IT Sales Manager is a rewarding career with great earning potential.

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Job Duties and Responsibilities

  • Developing and implementing sales strategies to meet revenue goals.
  • Identifying and targeting potential clients, including building and maintaining a network of contacts within the industry.
  • Collaborating with the marketing team to create effective campaigns to generate leads and increase brand awareness.
  • Managing the sales team, including hiring, training, and setting goals and quotas.
  • Monitoring market trends and competitor activity to adjust sales strategies as needed.
  • Building and maintaining relationships with key accounts to ensure customer satisfaction and retention.
  • Negotiating contracts and closing deals with clients.
  • Providing ongoing support to clients and addressing any issues that arise.
  • Analyzing sales data to measure performance and identify areas for improvement.

Experience and Education Requirements

To land a job as an IT Sales Manager, you'll typically need a combination of education and experience. A bachelor's degree in a field like business, marketing, or computer science is usually required, and some employers may prefer candidates with an MBA. You'll also need experience in sales, ideally in the technology industry, and may need to demonstrate strong knowledge of IT products and services. Good communication skills, both written and verbal, are essential, as is the ability to manage and motivate a sales team. A proven track record of achieving sales targets and building relationships with clients can also help you stand out to potential employers.

Salary Range

An IT Sales Manager is a professional who specializes in marketing and selling technology products and services. In the United States, the expected salary range for an IT Sales Manager is between $75,000 to $150,000 per year, depending on the level of experience and location. However, higher salaries can be achieved in top-tier companies, as well as with commissions and bonuses. In other countries such as Canada and Australia, the salary range is similar, with an average salary of CAD $90,000 and AUD $120,000, respectively. According to PayScale, the median salary for an IT Sales Manager is $96k per year in the United States. 


  • PayScale:
  • Glassdoor:,16.htm
  • Indeed:

Career Outlook

If you're interested in becoming an IT sales manager in the Information Technology (IT) industry, the career outlook is quite promising over the next five years. According to the U.S. Bureau of Labor Statistics (BLS), the employment of sales managers, including those in the IT industry, is expected to grow by 5% from 2019 to 2029. This growth rate is on par with the average for all occupations. 

The demand for technology products and services is constantly increasing as businesses continue to rely on technology to stay competitive. Therefore, IT sales managers will play a crucial role in the industry to sell and promote IT products to both businesses and individual consumers. In addition, IT sales managers must stay updated with the latest products and innovations, which could create even more opportunities for them in the future.


Frequently Asked Questions (FAQ)

Q: What does an IT Sales Manager do?

A: An IT Sales Manager is responsible for developing and implementing sales strategies, managing sales teams, and ensuring the company's sales targets are met in the technology industry.

Q: What qualifications are needed to become an IT Sales Manager?

A: To become an IT Sales Manager, a bachelor's degree in business, marketing, or a related field is required. Relevant work experience in sales and technology is also essential.

Q: What are the key skills required for an IT Sales Manager?

A: An IT Sales Manager should possess excellent communication, negotiation, and leadership skills, as well as a thorough knowledge of technology and good business acumen.

Q: How much does an IT Sales Manager earn?

A: The salary for an IT Sales Manager can vary depending on the company, industry, and location. On average, an IT Sales Manager can earn approximately $100,000 per year, but this can vary widely.

Q: What are the career prospects for an IT Sales Manager?

A: An IT Sales Manager may advance to higher management positions within the technology industry, such as Director of Sales or Vice President of Sales, depending on their experience, skills and achievements.

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